Creating Your Own Custom OTT Platform: A Complete Guide
With the growing demand for online content consumption, Over-The-Top (OTT) platforms have become a dominant force in the entertainment industry. If you're considering building a custom OTT platform, this guide will walk you through the essential steps and provide you with the latest industry insights. 1. Understanding the OTT Market Before diving into development, it's crucial to grasp the current state of the OTT market. According to recent industry stats, the global OTT market was valued at $121.61 billion in 2021 and is projected to reach $1,039.03 billion by 2027, growing at a CAGR of 29.4%. This underscores the massive potential for new platforms. 2. Identify Your Niche and Audience Determine the focus of your OTT platform. Are you targeting a specific genre, language, or demographic? Understanding your audience will help you curate content that resonates with them and build a loyal user base. 3. Choose the Right Technology Stack Selecting a suitable technology stack is fu